ADMN1014 - Certificate in Digital Marketing

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Learn to convert website visitors into leads and sales!

Delivered by expert practitioners working in the digital marketing sector, this certificate will teach you to improve website conversion rates and increase online revenue and lead generation. If you want to master the fast growing marketing discipline of Conversion Rate Optimisation (CRO), this course is for you!

Key benefits

  • Understand marketing and social media
  • Learn the benefits of Search Engine Optimisation and Conversion Rate Optimisation
  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Keep visitors intrigued by offering the right information in the best way
  • Study online and work at your own pace

This course is designed for

  • Marketing managers and sales professionals who want to get more out of their digital channels
  • Small business owners who need to maximise online channels to grow their business
  • Marketers who want to fast track their career or improve their position in the marketplace
  • Students who want to up skill in digital marketing
  • Those with some website and marketing experience. Students will need to have a reasonable degree of study experience to complete this course.

This course covers the following

ADMG140 - Scope and Nature of Internet Marketing
ADMG146 - The Psychology of Internet Marketing
ADMG152 - Website strategy, principle and design
ADMG142 - Search Engine Optimisation (SEO)
ADMG145 - Social Media Applications
ADMG102 - Capturing and Converting Customers
ADMG105 - Content Marketing

By the end of this course, you can

  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Set objectives for your business website and assess how those objectives are being met
  • Understand the basics of Conversion Rate Optimisation (CRO)
  • Analyse and interpret your website statistics and visitor behavior
  • Turn more of your hard-earned traffic into sales and leads
  • Keep visitors intrigued by offering the right information in the best way
  • Place the right call to action
  • Detect and fix revenue leaks on your website
  • Create a clear site structure that helps visitors make a decision
  • Gain insight into your customers and create an ongoing optimal marketing fit
  • Perform tests to see exactly what strategies work

Course summary

Investment: $995 inc GST or only $25 per week on an interest free payment plan.

Delivery: Online, with tutor phone and email support

Duration: 100 hours, most student complete one module per week over 10 weeks.

Access Time: You will have access to this course for up to 6 months until you complete.

Course Level: 4

Learn a systematic, step by step digital marketing approach that you can apply to your own website right away. If you're managing a website or responsible for digital marketing, keep in step with the latest advances and enrol today!

Accredited by ICOES

ICOES, the International Council for Online Educational Standards guarantees you a high standard of content with measurable outcomes from a reputable training organisation. ICOES is the accrediting body that establishes, monitors and continually develops the educational standards of online teaching institutions.

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