ADMN1014 - Certificate in Digital Marketing
Learn to convert website visitors into leads and sales!
Delivered by expert practitioners working in the digital marketing sector, this certificate will teach you to improve website conversion rates and increase online revenue and lead generation. If you want to master the fast growing marketing discipline of Conversion Rate Optimisation (CRO), this course is for you!
Key benefits
This course covers the following
ADMG140 - Scope and Nature of Internet Marketing
ADMG146 - The Psychology of Internet Marketing
ADMG152 - Website strategy, principle and design
ADMG142 - Search Engine Optimisation (SEO)
ADMG145 - Social Media Applications
ADMG102 - Capturing and Converting Customers
ADMG105 - Content Marketing
By the end of this course, you can
- Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
- Set objectives for your business website and assess how those objectives are being met
- Understand the basics of Conversion Rate Optimisation (CRO)
- Analyse and interpret your website statistics and visitor behavior
- Turn more of your hard-earned traffic into sales and leads
- Keep visitors intrigued by offering the right information in the best way
- Place the right call to action
- Detect and fix revenue leaks on your website
- Create a clear site structure that helps visitors make a decision
- Gain insight into your customers and create an ongoing optimal marketing fit
- Perform tests to see exactly what strategies work
Alfred Johnson –
They are excellent – Give feedback and help me when i am stuck
Suzie Thomas –
Great!! Quick feedback on submissions with tips for improved answers and acknowledgement of effort spent on the assignments. Everything you’d expect from a online study tutoring site. 🙂
Shadrach Amies –
great. they gave me indepth feedback for my work i submited
Sarah Beaumont –
I chose to study with Career Academy because I really liked the fact that I could study whenever I wanted as long as assignments were completed when they were due. I also liked that when choosing my course it gave information like what job would best suit each course. The tutors were great, i got a few emails from my tutors checking on my progress which really helped me get back on track. All in all best decision Ive made, so i’ll definitely be back. 🙂
Wendy Branch –
Some of the course notes could be clearer. Particularly FBT – Motor vehicle. I found some notes to be contradictory with regards to the example given in the introductory stage and the FBT guide on the number of days to use in the quarter. If you would like more clarification, please feel free to ring me
Aaron Sorensen –
The structure of assessment could be better explained
for example they could have a rough template.
Elliott Amies –
great. fast response, feed backs easy to understand
Claudia –
the tutors are awsome, provide heaps of feedback.
Claudia Currie –
the tutors are awsome, provide heaps of feedback
Claudia Currie –
The tutors are awesome and they provide heaps of feedback.
Claudia Currie –
The tutors are awesome and they provide heaps of feedback.
Suzie Thomas –
Course is good as it doesn’t have deadlines, just do it whenever you want. I have only handed in the first task but the course instructions are clear and easy to follow. Overall, course and tutor are good.
Suzie Thomas –
Course is good as it doesn’t have deadlines, just do it whenever you want. I have only handed in the first task but the course instructions are clear and easy to follow. Overall, course and tutor are good.
Sigrid Garton –
Very interesting course with things that will be helpful for the workforce.
Sigrid Garton –
Very interesting course with things that will be helpful for the workforce.
Vicky Heward –
Online – able to fit around work and life commitments.
Vicky Heward –
Online – able to fit around work and life commitments.
Shadrach Amies –
The career academy is great, they gave me in depth feedback for my work I submitted!
Shadrach Amies –
The career academy is great, they gave me in depth feedback for my work I submitted!
Liana Young –
Excellent and quick feedback from the tutors when submit my assignments.The course has very relevant and helpful information. Just awesome overall.
Liana Young –
Excellent and quick feedback from the tutors when submit my assignments.The course has very relevant and helpful information. Just awesome overall.
Aaron Sorensen –
The structure of the assessments could have been better explained. For example, having a rough template.
Aaron Sorensen –
The structure of the assessments could have been better explained. For example, having a rough template.
Howie Maden –
I like this course a lot as it is helping me get an understanding of a key part of the modern business.
Howie Maden –
I like this course a lot as it is helping me get an understanding of a key part of the modern business.
Alfred Johnson –
This course is very interesting and exciting about learning new things about marketing
Todd Hart –
Very good information, very informative. Would definitely recommend someone else to do it. Tutors are friendly and quick to respond.
Todd Hart –
Very good information, very informative. Would definitely recommend someone else to do it. Tutors are friendly and quick to respond.
Alfred Johnson –
This course is very interesting and exciting about learning new things about marketing
Carina Kemp –
Sometimes it is hard to get started on the tasks because they can be hard to understand, but there are great tutors happy to answer my questions – thank you! 🙂
Carina Kemp –
Sometimes it is hard to get started on the tasks because they can be hard to understand, but there are great tutors happy to answer my questions – thank you! 🙂
Indianna Wood –
You guys have been really helpful to me by replying to any questions immediately. I really appreciate this:)
Indianna Wood –
You guys have been really helpful to me by replying to any questions immediately. I really appreciate this:)
Angus Beatson –
Is a great course and the tutor is very helpful with her feedback but there needs to be video tutorials or something that explains how to complete the tasks.
Angus Beatson –
Is a great course and the tutor is very helpful with her feedback but there needs to be video tutorials or something that explains how to complete the tasks.
Jared Simmons –
the course is good, but it would be better if there were more real life examples of concepts etc.
Jared Simmons –
the course is good, but it would be better if there were more real life examples of concepts etc.
Elliott Amies –
great, haven’t done much on it yet as had not much time but what i have had to do with them is great. so far its a great course.
Elliott Amies –
great, haven’t done much on it yet as had not much time but what i have had to do with them is great. so far its a great course.
Joshua Silby –
Really good, communication is fast, and feedback is great!!
Keep it up!
Joshua Silby –
Really good, communication is fast, and feedback is great!!
Keep it up!
Hudson Beetham –
I think this is a great course that gives a great outline to the Digital Marketing in the workforce. I also find the Tutors very good as they break it down so that it is easier to understand.
Hudson Beetham –
I think this is a great course that gives a great outline to the Digital Marketing in the workforce. I also find the Tutors very good as they break it down so that it is easier to understand.
Corban Blampied –
Have not done a lot of the course yet but it seems like a fairly easy website to navigate around.
Corban Blampied –
Have not done a lot of the course yet but it seems like a fairly easy website to navigate around.
Alfred Johnson –
My course and the tutors are brilliant, they are extremely helpful.
Alfred Johnson –
My course and the tutors are brilliant, they are extremely helpful.
Sophie Malcolm –
The course i find great and the tutors, i just find it difficult to read through all the information in the e-books, it would be great if the information was read to you in a video.
Courtney Deck –
I think this course has really helped me to learn the ‘ropes’ of this small yet very important part to a business.
I feel by the end of this course i will be confident in my abilities in digital marketing, because of what this excellent course has taught me!!!!! 🙂
Zaria Smith –
From what I have read of the course so far i will definitely understand more about digital marketing by the end of it. But the course that I took last year (certificate in business admin) was a really helpful course especially the last module and the tutors were amazing- always offering help and replying to emails straight away! So i was really glad that i took this course to help me in my studies.
Sophie Malcolm –
The course i find great and the tutors, i just find it difficult to read through all the information in the e-books, it would be great if the information was read to you in a video.
Courtney Deck –
I think this course has really helped me to learn the ‘ropes’ of this small yet very important part to a business.
I feel by the end of this course i will be confident in my abilities in digital marketing, because of what this excellent course has taught me!!!!! 🙂
Zaria Smith –
From what I have read of the course so far i will definitely understand more about digital marketing by the end of it. But the course that I took last year (certificate in business admin) was a really helpful course especially the last module and the tutors were amazing- always offering help and replying to emails straight away! So i was really glad that i took this course to help me in my studies.
Sheila Vargas Correa –
I’m really enjoying it, it’s a good way to learn in a convenient time and go through at my own pace. I think the content is really good, but the feedback isn’t always prompt – sometimes it takes a week or more to hear back.
Brittany McLean –
Good support and interesting courses available – not just limited to whether you are brainy or not, anyone can do them 🙂
Fiona Ensor –
I decided to study with the Career Academy because I could start straight away. It would have been good to have more information and tutorials on how to write a blog, and the steps needed to put it into action for your own business.
Rico Ena –
I’m finding my course quite challenging, it’s only really half of what I expected it to be, expectations were different to what I thought. On the whole enjoying it so far.
Carla Meyer –
I have found the course to be good.
Lavinia French –
I completed the course a lot quicker than I thought I would – it only took me 2 or 3 months. The digital marketing course is really good I think.
Emmy Buxton –
Tutors were helpful but sometimes it wasn’t easy to find out how to contact them. Overall it was quite good and I did enjoy it.
Emmy Buxton –
Distance learning suited working full time and could complete the course from any computer.
Brittany McLean –
Great! My tutor is awesome! Friendly and helpful and quick communication. She’s a big help!
The course is very interesting, and makes me think – am enjoying it so far!
Carla Meyer –
My course are very helpful now that i have my own online business. My tutor are great, giving me guidance where needed. Thanks to you i am determined to make a success!
Lavinia French –
The topic instructions were easy to follow.
Rob Paul –
The digital marketing covers such a wide variety of the digital arena.
Enjoying the learning process having not studied since leaving high school (37 years ago!!)
Martin lodge –
found on internet looked good. The course was excellent overall.
Andrew Davis –
The Conversation Rate Optimisation Course run by Catchi and facilitated by Cornelius Boertjens is one of the most practical and immediately actionable courses I have attended. I came away with a much more holistic understanding of how everything from imagery, to content, to design and structure all ties in and helps to move a reader along the desired path. I have found this greater awareness has helped with with more than just conversion rate optimisation, but also with general collateral and web development – so very glad I attended the course