Get Qualified with a Certificate in Digital Marketing!

 

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ADMN1014 – Certificate in Digital Marketing

Learn to convert website visitors into leads and sales!

This certificate will teach you to improve website conversion rates and increase online revenue and lead generation. If you want to master the fast growing marketing discipline of Conversion Rate Optimisation (CRO), this course is for you!

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Key Benefits

  • Understand marketing and social media
  • Learn the benefits of Search Engine Optimisation and Conversion Rate Optimisation
  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Keep visitors intrigued by offering the right information in the best way
  • Study online and work at your own pace

This course is designed for

  • Marketing managers and sales professionals who want to get more out of their digital channels
  • Small business owners who need to maximise online channels to grow their business
  • Marketers who want to fast track their career or improve their position in the marketplace
  • Students who want to up skill in digital marketing
  • Those with some website and marketing experience. Students will need to have a reasonable degree of study experience to complete this course.

Course summary

Assessments: Case studies, quizzes, written assessments and practical exercises

 

Start date: Get instant access to your course

 

Duration: Study in your own time, at your own pace. Generally students complete one module per week, with each module taking around 10 hours.

 

Delivery and support: This course is delivered online with tutor support via email or phone.

 

Access Time: You will have access to this course for up to 6 months until you complete.

 

Course Level: 4

By the end of this course, you can

  • Create and implement highly effective digital marketing strategies that will allow you to fast track your career or business
  • Set objectives for your business website and assess how those objectives are being met
  • Understand the basics of Conversion Rate Optimisation (CRO)
  • Analyse and interpret your website statistics and visitor behaviour
  • Turn more of your hard-earned traffic into sales and leads
  • Keep visitors intrigued by offering the right information in the best way
  • Place the right call to action
  • Detect and fix revenue leaks on your website
  • Create a clear site structure that helps visitors make a decision
  • Gain insight into your customers and create an ongoing optimal marketing fit
  • Perform tests to see exactly what strategies work

This course covers the following

ADMG140 – Scope and Nature of Internet Marketing
ADMG146 – The Psychology of Internet Marketing
ADMG152 – Website Strategy, Principle and Design
ADMG142 – Search Engine Optimisation (SEO)
ADMG145 – Social Media Applications
ADMG102 – Capturing and Converting Customers
ADMG105 – Content Marketing

 

What our students say

Receive Unlimited Support From Experienced Professionals

Our tutors at The Career Academy are industry experts who are passionate about helping students succeed. Students receive unlimited tutor support via phone and email.

Jessica

Jessica (Administration Tutor)

I made a decision to diversify my skillset and jumped on the Career Academy medical reception course. From the very beginning I knew I had the support network I needed to succeed in this course. The tutors are available for any questions and give helpful feedback. I have especially appreciated the help of Jessica Duiker who has encouraged me to continue to do the best I can with each assessment. Studying at home during COVID19 has been a great use of my downtime. I'll come out of this with a fresh new qualification and ready to get back into the workforce.

Hannah T

Melissa

Melissa (Administration Tutor)

Melissa was very helpful in answering my questions . This course suits my circumstances and the value for money is resonable.

Albert

Becky-Caulfield-Cropped-e1530437598932

Becky (Administration Tutor)

It was wonderful experience studied with career academy.I admire both Jessica Duiker and Becky caulfield.They have done amazing job.Really helpful and check each and every part of assessment.I really appreciate Becky caulfield's participation by replying back to even in student discussion.Also, help desk (receptionist) is admirable for their quick responses.Well done team!!

Amarjot K

Louise-Cox-Cropped-e1530437625153

Louise (Administration Tutor)

I am loving my course so far it has alot more content than i thought it would the assinments are challenging the tutors have been great (louise) gives great feedback and lets you know on areas you need to improve on or have done well on overall i am very happy with the course

Niamh S

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